Website Promotion - When budgeting for your website don't forget that websites need to be promoted and advertised just like any other part of your business. With the web growing every day it is no longer feasible to use the "build it and they will come" philosophy - your website will be lost among the billions of web pages already on the web.
The good news is that modern online advertising is affordable, flexible and effective. The two main players in the market in the UK are Yahoo! Search Marketing and Google Adwords.
With Yahoo! Search Marketing your adverts will be seen on the UK's top search engines and portals, including Yahoo!, Lycos and Wanadoo. Yahoo! Search Marketing guarantee to place your listings in prominent positions on search results pages, so your products and services can appear in front of customers expressly searching for what you sell. Yahoo! Search Marketing is the most cost effective way to advertise your business online because you only pay for the customers who actually visit your website.
With Google Adwords your adverts will be seen on Google's search results page whenever a user searches for a term you have identified as relevant to your website. Your advert can also be shown on thousands of other sites that have content relevant to your site.
Both Yahoo! Search Marketing and Google Adwords give you complete control over your advertising budget, targeted ads based on keywords that you define, extensive online reporting and access to millions of surfers on the web that you can turn into new customers!